These past 2 weeks I have been working on a new logo for the traditional and digital publishing house TM Publishing. These are the concepts I have submitted to the art director and I am currently waiting to hear back. The company wants a simple, progressive looking logo. If you ask me, that is quite vague. However, I did my best to figure out what exactly they want by playing 20 (10) questions. From there, I was able to get a more concrete idea of what they wanted. The owner said he liked the flag designs in the movie Kagemusha. He liked the simplicity and it described what they stand for and believe in.
Now let's talk about my logo ideas:
1 A is an abstract of a book mixed with the feel of progression (arrows).
1 B is with out the spine of the book to make the arrow more abstract.
2 This logo is playing with the idea of a traditional book moving forward into digital copy.
3 A This is again playing with the idea of a digital book. Digital is something you can see but not really touch (similar to an illusion.) I also like how it switches view (one with the text at the bottom and one with the text on the outside).
3 B is a simplified version of 3 A, referring to digital as well as to print. I used the two key stokes [ ] and added lines for the text. Although, I worry about it being too simple.
I would love to hear any comments from you!