Wednesday, November 7, 2012

Basic Gear Redesign

After finishing the TM Publishing logos I was ready for a breather, however fate had a different plan for me. My new client Dave stumbled upon my blog while looking for someone to redesign his current logo.

Dave is a one-man show living in the Netherlands who sells outdoor gear. So far he has outfitted expeditions to Mount Blanc, Kilimanjaro, and the North Pole.

Dave told me he wanted to keep the landscape concept and if I wanted to I could explore wild animal logo concepts. I began sketching and I realized how difficult this was (is). I need to make a logo appealing to an audience that is made up of mostly 20-45 year old men, who are tough, and survive in the wild.

Here are some sketches that I came up with and sent my client this evening. I would love any feedback from you.