I am excited to say that this is the final imprint logo for TM Publishing called Crimson Fog. This logo is for the genre mystery and thriller publications. This logo went through many variations before coming to the final that you see above.
I researched all sorts of things from fog to blood splatters. Here are some images that inspired me:
Then I went to my sketchbook and drew a lot and here are the few that I sent to my client:
My client liked the bottom cloud the best and felt that inorder to be a fog it needs some context. So for the mystery element, I decided to add a detective into the scene.