The previous bear sketch was too stagnant for my liking and I wanted to reflect that the company was always moving forward so I drew this sketch:
Then I traced it in Illustrator and added the company name and tagline as requested by my client. When I finished I realized how awkward the bear looked like floating on an implied hill, so I rotated him to be on a flat surface.
I took some of these colors and applied them to my logo:
I sent my client these 4 color options and he (and I) liked the chocolate brown bear the best. It is warm and earthy without being dull. From there, I saved multiple options of file types and made a style guide on how to use the logo properly. I quickly learned from my last client that if I skip the style guide my logos and all my hard work goes into the gutter. So learn from my experience, don't forget if you are making a logo to take the extra time to make a style guide or your vision for that logo (might) go to waste!