Amber Ocean

This is the 4th out of 5 imprint logos for TM Publishing called Amber Ocean. This logo is for children's books so when I was researching I looked up the top 10 logos for kids and they were very colorful, playful, sometimes hand-drawn and just plain fun. 

After researching those logos, I searched to see what logos were out there already with wave or ocean theme. Below are the top three that I was influenced by. 

Again, I had to be literal about the ocean, but I noticed that the waves resemble book pages in a way. Below are my sketches I came up with. A, B, and D are pretty literal waves, while C, E, and F resemble pages in a book turning.

My client liked D the best and one the first round (a miracle) he liked it. All I had to do was tweak some more to refine the smooth edges and I was finished.