Burgundy Grove is my 3rd out of 5 logos I am working on for TM Publishing. This branch is the Literary and Contemporary genre. (Emily Dickinson to the new American Dervish novel) My client wanted a pretty literal representation of their imprint brand.
In my sketch phase I wanted to have a visual metaphor of poetry represented in the trees. I wanted the trunk to be fluid and elegant. I also played with the style of leaves including blocked shape, variety in line width and individual leaves. I presented the following sketches to my client.
The client liked the 2nd one down on the left the best, because the trees where becoming one, he also likes the leaves on the top right tree and finally the trunk on the 2nd down to the right. I went back to the sketch book and came up with the following drawing (one of many) and my client liked it.