Friday, August 3, 2012

Burgundy Grove

Burgundy Grove is my 3rd out of 5 logos I am working on for TM Publishing. This branch is the Literary and Contemporary genre. (Emily Dickinson to the new American Dervish novel) My client wanted a pretty literal representation of their imprint brand.

In my sketch phase I wanted to have a visual metaphor of poetry represented in the trees. I wanted the trunk to be fluid and elegant. I also played with the style of leaves including blocked shape, variety in line width and individual leaves. I presented the following sketches to my client.

The client liked the 2nd one down on the left the best, because the trees where becoming one, he also likes the leaves on the top right tree and finally the trunk on the 2nd down to the right. I went back to the sketch book and came up with the following drawing (one of many) and my client liked it.

I then brought the following drawings into the computer and cleaned them up in Illustrator.

In all of these trees I wanted to portray grace and elegance as well as exploring different leafy top options. My client liked "A" the best and I refined the symbol further and added color. From my previous comp I fixed the line width of the trees leaves to flow better. I also condensed the trunks to become more of a solid shape as well as thickening the braches so you can see it when printed small on a book spine.