Viola! After drawing hundreds of thumbnails (mostly mountains), and some Adobe Illustrator magic, I have finished the first out of five logos for TM Publishing (actually six, including the actual company logo.) I am pretty happy with the way the logo turned out. It was difficult to create a mountain and a book shape, because there is so many cliche logos out there using those elements. I had to really research to make sure all my ideas had not been done before. In addition, I had to simplify it down and make it dynamic. I made the book asymmetrical, because reading isn't stagnant. You are going on a journey and sometimes flipping through those pages rapidly to see what happens next. I like that the client kept the element of the pop-up mountain to show that reading (especially now it's gone digital) is interactive. The story really comes to life and you are involved with what's going on. (At least that's how I feel.) Keep a look out for my next logo within the next week or so!
Katie Bevan loves to find beauty and fun in the world and her art work reflects this as well as the joy of seeing shapes, color and texture. She graduated with a BFA in Illustration from Brigham Young University in 2011. She is currently a graphic designer at School Improvement Network.
Katie is also a freelance illustrator and graphic designer. Katie welcomes private commissions.